Last Thursday My Sister was released as a paperback. It was a great feeling to finally reach this point after such a long wait. The original manuscript was sold to my publisher back in 2015, and since then it’s been a steady process of editing, waiting for artwork, and biding my time until the release date approached. The original release was in the form of an eBook and trade paperback last April. I remember thinking that was the day upon which everything was riding, that a failure for the book to do well at that time meant it was all over for me as a writer. But fast forward twelve months, and I found myself once again feeling as if the latest release day held the key to the future.
The night before the trade paperback release I barely slept, then woke up with the jitters wondering what exactly would happen in the following twenty four hours. In reality I received a couple of bunches of flowers, about 100 twitter messages, and a sales order message from my editor. I couldn’t concentrate to do any writing for most of the day, and everything seemed to pass by in a bit of a blur without anything much really happening. This time around, despite my nerves about how the book would perform, my release day turned out to be a little different.
This time around I knew the score in advance; my editor had notified me about sales orders prior to release. That came as a huge relief because knowing that certain places like Tesco and Waterstones had placed an order, and that My Sister would be positioned in airports and train stations with W.H. Smiths, gave me the certainty that the general public would at least have the opportunity to find the book. Previously the sales channels were dominated by online vendors, and that always makes visibility more difficult, and therefore spontaneous purchases unlikely. Side note; the first person to send me a picture of My Sister on a sun lounger gets an extra special place in my heart.
Another difference this time related to my use of social media, which has been scaled right back since the arrival of my daughter. Yes, I’m still tweeting and I have lists created so that theoretically at least I don’t miss anything important, but the reality is I don’t check my accounts every day. Instantaneous responses are also pretty much a thing of the past, unless you strike the golden hours and tweet me during nap time.
The reality of the matter is that I spent this release day nursing a teething baby and taking her to the hospital for routine checks. I didn’t manage to organise Facebook advertising until the early evening, and I only checked my Amazon rank once. A year ago once an hour would have been the epitome of restraint. I did receive a lovely bunch of flowers from my editor once I arrived home, and only after the florist had already tired to deliver on two separate occasions earlier on in the day. It was only as the evening drew in that it really started to sink in that My Sister had been released for the final time, and that all across the UK it was visible to thousand of shoppers.
What has happened since release has been remarkable, and something new to me as an author. I know my publisher is happy so far, and that is obviously a huge relief. But hearing from people whom I have never met, telling me they loved my book, that they would like it to be one of their book club choices, and sending me pictures of the shelves in their local store has all been really exciting. It’s been great to receive so many messages from people around the world who are enjoying reading it. And in a week that was pretty good for book sales according to data from across the board (total consumer market value in excess of 30 million last week according to The Bookseller) I am just feeling very privileged to have my own little share of a rather large pie.
The stress that I endured the first time around, including the worry that if it didn't go so well I might get dropped by my publisher, while potentially valid, didn't get me anywhere. This time around, not being at my desk and barely even thinking about release day until my daughter was asleep made little difference to the success of the book. Sometimes stress does us a favour, helps get us through a challenge like a looming deadline or a difficult life event. But most of the time stress simply hinders our enjoyment of what might otherwise be a wonderful experience. So when my next book is released for the first time I intend to enjoy it for what it is; an opportunity to succeed, rather than an opportunity to stress over the very potential for failure.